Privacy Policy

Thank you for visiting  We are committed to protecting the privacy and security of your personal information. This privacy policy sets forth how DYF BEAUTY (DressYourFace, LLC) collects, uses and safeguards the information you entrust with us when you use this website.

Should we ask you to provide certain information by which you can be identified when using our website, then you can be assured that it will only be used in accordance with this privacy policy. This policy does not apply to the practices and policies of any companies not affiliated with DYF BEAUTY to which this site links or that links to this site. To learn more, please read the privacy policy that follows.

Our detailed privacy policy below describes the types of information we collect from you directly, from your interactions with us (our Site and advertising), how we use it, how we protect and keep it secure, and your rights as our consumer. This policy is for consumers and visitors of our Site in the United States only.

How We Collect Information (USA)

DYF BEAUTY collects information that you provide to us, information from your engagement with our Site, advertising and media, and information from third parties who have gained your consent to share it. We may combine information that we collect via one method (e.g., from a website, our digital advertising engagement) with another method (e.g., an offline event). We do this to get a more complete view of preferences for our beauty products and services, which, in turn, allows us to serve you better and with more customization and better beauty products. 

Examples of the type of information collected are name, shipping and billing address, phone number, email address, and credit card information. We collect personal information when you register as a member with DYF BEAUTY, order products from DYF BEAUTY, visit, and when you enter promotions or sweepstakes. We use the information collected to better understand your needs, fulfill your specific requests for products and services, improve our products and services, and to contact you regarding any offers that may be off interest.  Here are some specific examples of the type of information we collect and how we may use it:

Personal Information You Provide

When you create an account on the DYF BEAUTY site, make purchases with us (online or in-store), join a loyalty program, enter a contest, share photograph, video or product reviews, sign up to receive offers or email, we collect the information that you provide to us. This information includes Personal Information (information that can be used to identify you as an individual) such as your name, social media handle, email, telephone number, home address, and payment information (such as account or credit card number). We also collect information about your beauty preference, your use of our site, demographic, and interests so that we can customize beauty your experiences.

You may also be able to register and log in using a social media account, including your Facebook account. When you use a social media account to log into the Site, you may also be able to use certain social features on the Site. For Facebook log in, Facebook will ask your permission to share certain information from your Facebook account with the Site. This may include your first name, last name, gender, profile picture. This information is collected by Facebook and is provided to us under the terms of Facebook’s privacy policy. You can control the information that we receive from Facebook using the privacy settings in your Facebook account.

If you use our virtual try on features, we may collect and store your image(s), for example, if you use social sharing to send your image to a friend or post it online or if you save it to your profile.

We are committed to ensuring that your information is secure. In order to prevent unauthorized access or disclosure we have put in place suitable physical, electronic and managerial procedures that comply with federal regulations to safeguard and secure personal information about you. DYF BEAUTY does not rent, sell or exchange information about our customers, and all information provided to us remains absolutely confidential, except that:

We may share information to trusted partners who need to access your customer information in order to provide operational or other support services to us. These companies are not authorized to use any information we share with them for any other purpose.

We may share information with affiliated entities, including without limitation companies that own or are owned by DYF BEAUTY and/or its principals.

We gather only customer information that is needed to administer business, provide superior service and communicate with you offers on products and services that we believe will be of interest to you.

We may periodically send promotional email about new products, special offers, service announcements, and administrative messages using the email address, which you have provided.

We limit access to your personal information to those employees who need it to carry out their business functions. We educate our employees about our policies and practices in regard to safeguarding customer information; preventing its unauthorized access or disclosure; and, ensuring its proper handling. We may be required by law to disclose such information in response to subpoenas, court orders, or requests from law-enforcement officials.

Your Information

You can edit your DYF BEAUTY account information at any time. You can request to stop receiving email updates and/or delete your account at any time. To make your request, please contact our customer service representatives at 

Cookies and Other Technologies

A cookie is a small file, which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyze web traffic or lets you know when you visit a particular site. Cookies allow webs applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We and/or our partners may set and use cookies to identify which pages are being used. This helps us analyze data about our web page traffic improve our website in order to tailor it to customer needs, and send personalized emails based on customers' browsing experience.

Overall, cookies help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but can usually modify your browser settings to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Users can also express their choices for display advertising through the following platforms: Digital Advertising Alliance opt-out platform or the Network Advertising Initiative opt-out platform: or

Device Identifiers

We and our third party service providers automatically may collect an IP address or other unique identifier information ("Device Identifier") for the computer, mobile device, technology or other device (collectively, "Device") you use to access the Site or on third party websites that publish our advertising. A Device Identifier is a number that is automatically assigned to your Device when you access a web site or its servers, and our computers identify your Device by its Device Identifier. For mobile devices, a Device Identifier is a unique string of numbers and letters stored on your mobile device that identifies it. We may use a Device Identifier to, among other things, administer the Site, help diagnose problems with our servers, analyze trends, track users’ web page movements, help identify you and your shopping cart, deliver advertising and gather broad demographic information. 

If you would prefer not to accept cookies, you can change your browser settings to notify you when you receive a cookie, which lets you choose whether or not to accept it; or set your browser to automatically reject any cookies. However, please be aware that some features and services on our Site may not work properly because we may not be able to recognize and associate you with your account. In addition, the offers we provide when you visit us may not be as relevant to you or tailored to your interests. To learn more about cookies, please visit


In some of our email messages, we use click through URLs that will bring you to content on our site. We also use pixel tags to understand whether our emails are read or opened. We use learning from this information to improve our messages, reduce frequency of messages to you or determine interest in content we share.

Information From Third Parties 

We receive information from third party partners, such as publishers that run our advertising, and retailers who feature our products. This information includes marketing and demographic data, analytics information, and offline records. We may also receive information from other companies that collect or aggregate information from publicly available databases or if you consented to allow them to use and share your information. This might be de-identified information about purchasing patterns, location of shoppers and sites that are of interest to our consumers.

Social Platforms

You also can engage with our brands, content, applications, and other promotional or events via social media services or other third party platforms, such as Facebook (including Instagram), or other third-party social media plug-ins. When you engage with our content on or through social media or other third party platforms, plug-ins, integrations or applications, you may provide us with access to certain Information in your profile. This may include your name, e-mail address, photo, gender, birthday, location, an ID associated with the applicable third party platform or social media account or your posts or "likes." For a description on how social media services and other third party platforms, plug-ins, integrations or applications handle your information, please refer to their respective privacy policies and terms of use, which may permit you to modify your privacy settings and/or delete your history. When we interact with you through our content on third party websites, applications, integrations or platforms, we may obtain any information regarding your interaction with that content, such as content you have viewed and information about advertisements within the content you have been shown or may have clicked on.

Why We Collect Information?

Everything we do, and the data we collect, is in pursuit of bringing you the next generation of beauty tools. We use information for beauty to provide better products, services, customization and offers from DYF BEAUTY. For example, we use information to:

  • provide tailored content, services, advertisements and offers
  • respond to questions and providing news, emails/communication from us
  • administer and manage your account or loyalty program membership
  • verify your identity and preventing fraud
  • fulfill product purchases
  • contact you, send notice of changes to a DYF BEAUTY policy
  • improve effectiveness of our Site, stores, customer service, and product offerings
  • conduct research and analytics
  • allowing log in, sharing and use of our content with a social media account
  • provide shipping and other rewards from your selected third party providers
  • post your content and consumer reviews on the Site, our social media pages and related third party sites that retail or feature our products
  • enforce our terms of use and complying with applicable laws

How we share information

We will not disclose your Personal Information to third parties for their own independent marketing or business purposes without your consent unless for the following limited purposes:

Third Parties Providing Services On Our Behalf

We share information with third party service providers that host or assist with technical operation of our Site, provide analytics, process orders, transactions and payments, provide customer service, loyalty program administration, redemption; or other third parties that participate in or administer our promotions, contests, sweepstakes, surveys or provide marketing or promotional assistance. We may also share non-identifying information, such as aggregate statistics or usage information, with third parties.

Your Agreement To Have Your Personal Information Shared

In connection with advertising or our Site, you may be asked to opt–in to receive information and/or marketing offers from someone else, or to otherwise consent to the sharing of your information with a third party, including social networking sites such as Facebook or Twitter. If you agree to have your Personal Information shared with a third party, your Personal Information will be disclosed to the third party and will be subject to the privacy policy and business practices of that third party.

Business Transfers

We may share information with other entities and affiliates.  As we continue to develop our business, we may sell or purchase assets. If another entity acquires us or our assets, or assets related to the Site, Personal Information, Usage Information, and any other information that we have collected may be disclosed to such entity as one of the transferred assets. Also, if any bankruptcy or reorganization proceeding is brought by or against us, all such information may be considered an asset of ours and as such may be sold or transferred to third parties.

Legal Disclosure

DYF BEAUTY may transfer and disclose information, including your Personal Information, Usage Information and Device Identifier, (including IP address), to third parties to comply with a legal obligation; when we believe in good faith that the law requires it; at the request of governmental authorities conducting an investigation; to verify or enforce our Terms of Use or other applicable policies; to respond to an emergency; or otherwise to protect the rights, property, safety, or security of third parties, visitors to our Site or the public.

Privacy Rights and Your Choices

You may change your preferences and unsubscribe from email services by: (i) modifying your registered user information on the Site; (ii) sending us an e–mail to; or (iii) following the unsubscribe instructions in the communication that you receive.

You may at any time opt out from push notifications and allowing DYF BEAUTY to access location data by adjusting the permissions in your mobile device.

In accordance with our routine record keeping, we may delete certain records that contain Personal Information you have submitted through the Site. We are under no obligation to store such Personal Information indefinitely and disclaim any liability arising out of, or related to, the destruction of such Personal Information. In addition, you should be aware that it is not always possible to completely remove or delete all of your information from our databases without some residual data because of backups and other reasons.

We will retain your Personal Information for as long as your account is active or as needed to provide you services and as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. If you wish to cancel your account or request that we no longer use your Personal Information to provide you services, contact us via email at We do not control certain privacy settings and preferences maintained by our social media partners like Facebook and Twitter. If you wish to make changes to those settings and preferences, you may do so by visiting the settings page of the appropriate social media site.

Interest-Based Advertising and Ad Choices

We use third party companies to serve advertisements, measure the performance and engagement with our ads, provide analytic, preference, and interest information. In some instances, these ad network providers, advertisers, sponsors, and/or analytics service providers may use their own tracking technology to capture information about your device, use and engagement online.

You can opt out of receiving targeted advertising through the Network Advertising Initiative (NAI) Opt–Out Page. Options are Device-specific, so if you use multiple Devices, you should opt out on each one. You can also opt out of certain targeted advertising programs by clicking on the AdChoices icon that may appear on some of our advertising. Some social networks, such as Facebook, allow you to exercise ad choices on that platform. We may use more than one third party company for placing this advertising, which requires opt out of each program. You will still see advertisements while you're browsing online but they may not be targeted to you based on your interests. The NAI Opt–Out Page provides a tool that identifies its member companies that have cookies on your browser and provides links to those companies.

Text/SMS Message Consent and Opt-Out

If you choose, you can provide your mobile phone number to receive text message alerts from our site to receive product and/or event information, tips or promotions. You agree that by providing your mobile phone number you expressly consent to receive automated marketing text messages from us to the mobile phone number provided. Consent is not required to purchase goods or services. Message and data rates will apply and you should check the rates of your mobile carrier. You can opt out from further text marketing communications by texting STOP to the SMS number used by DYF BEAUTY to contact you.

We may share your mobile phone number with service providers with whom we contract to assist us with the above activities, but we will not share your mobile phone number with third parties for their own marketing purposes without your consent. Text Messages are distributed via third party mobile network providers and, therefore, we cannot control certain factors relating to message delivery. Depending on the recipient's mobile carrier, it may not be possible to transmit the text message to the recipient successfully; nor is content available on all carriers. We do not claim or guarantee availability or performance of this service, including liability for transmission delays or message failures.

California Resident Rights

Under the California Consumer Privacy Act (“CCPA”), California residents have the right to know what personal information about them is collected, request deletion of their personal data, opt-out of the sale of their personal data, and not be discriminated against if they choose to exercise any of these rights. We do not sell any of the data we collect about you.  If you’d like to exercise any of the other rights afforded to you please see the applicable section below.

Freedom from Discrimination. As a California resident, you have certain privacy rights such as the right to access your personal information, the right to deletion your personal information, and the right to opt out of the sale of your personal information. We will not discriminate against you because you have exercised any of these rights. In particular, unless permitted by law, if you exercise your rights, we will not:

  • deny you goods or services;
  • charge you a different price or rate for goods or services;
  • provide you a different level or quality of goods or services; or
  • suggest that you will receive a different price or level of quality of goods or services.

Right to Access and Data Portability. California residents, subject to verification, may request information from us about the information we collect from and about them over the past 12 months, including: 

  • the categories of personal information we have collected about you;
  • the categories of sources from which the personal information is collected;
  • the business or commercial purpose for collecting your personal information;
  • the categories of third parties with whom we have shared your personal information;
  • the specific pieces of personal information we have collected about you; and
  • the categories of personal information we disclosed for a business purpose.

As a California resident, you may access the following personal information by signing into your account:

  • your contact information (such as your first and last name, email address, account password, and mailing and billing address);
  • your order history;

From there, you can correct, modify, or update that personal information (other than your order history). Please note that deleting any personal information in your account will not completely delete that information from our systems—to completely have your personal information deleted, you must follow the directions in the “Exercising Your California Privacy Rights” section.

If you wish to access, correct, or modify any personal information that is not contained in your account profile, if you do not have an account and wish to access your personal information, or if you wish to request information from us about the information we collect from and about you over the past 12 months, please contact us using the contact information detailed in the “Exercising Your California Privacy Rights” section.

Right to Delete. California residents, subject to verification, may request that we delete any personal information we have collected from them subject to a number of exceptions, including, but not limited to, if the information is necessary for us or our service provider to:

  • complete your transaction;
  • provide you a good or service;
  • protect your security and prosecute those responsible for breaching it;
  • fix our system in the case of a bug;
  • protect the free speech rights of your or other users;
  • comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et seq.);
  • engage in public or peer-reviewed scientific, historical, or statistical research in the public interests that adheres to all other applicable ethics and privacy laws;
  • comply with a legal obligation; or
  • make other internal and lawful uses of the information that are compatible with the context in which you provided it.

If you wish to request that your personal information is deleted, please contact us using the contact information detailed in the “Exercising Your California Privacy Rights” section.

We may need to retain certain records, for example those relating to open orders, payments, or customer service matters, or for legal and accounting purposes.

Response Timing and Format. We will respond to a verifiable consumer request for access or deletion in accordance with applicable law. If we require more time, we will inform you of the reason and extension period in writing.

Other Rights. California law permits our consumers who are California residents to request certain information about our disclosure of personal information to third parties for their own direct marketing purposes during the preceding calendar year. This request is free and may be made once a year. 

If you are under 18 years of age, reside in California, and have a registered account with us, you have the right to request removal of unwanted information that you publicly post on our website. To request removal of such information, please contact us using the contact information detailed in the “Exercising Your California Privacy Rights” section. Upon receiving such a request, we will make sure that the information is not publicly available on our website, but the information may not be completely or comprehensively removed from our systems and databases.

Your browser may offer you a “Do Not Track” option, which allows you to signal to operators of websites and web applications and services (including behavioral advertising services) that you do not wish such operators to track certain of your online activities over time and/or across different websites. Because there is no standard interpretation or practice for Do Not Track signals, we don’t support Do Not Track requests at this time. However, to opt-out of cookie and web beacon tracking, please see the “Opting Out of Cookie Tracking” section, or to opt-out of website-based third-party interest-based or online behavioral advertising, please see the “Opting Out of Third-Party Tailored Advertising” section.

Exercising Your California Privacy Rights. To make any of the requests or exercise any of your California privacy rights, including your right to access or deletion, please contact us using one of following methods. Please note that you may only make a verifiable consumer request for access or data portability twice within a 12-month period.

Via the Internet. If you wish to exercise any of your California privacy rights via our website, please email


By telephone. If you wish to exercise your right to access or your right to deletion via telephone, please call or text us at the following number: (424) 463-4700. When you call us, please let us know that you are exercising your California privacy rights and let us know which California privacy right you are exercising so that we can process your request or exercising of your rights in an efficient manner.

Under California law, website and online service operators are required to disclose how they respond to web browser “do not track” signals. DYF BEAUTY does not currently take actions to respond to Do Not Track signals as a uniform standard for such response has not yet been established.

California law requires website and online service operators to disclose whether third parties may collect personal information about their users’ online activities over time and across different sites when the users use the operator’s website or service. Third parties that have content or services on our Site such as a social feature, analytics service, or an advertising network partner, may obtain information about your browsing or usage habits but this information does not include personal information. We do not knowingly permit such third parties to collect any Personal Information from our Site unless you directly provide it to us and we provide it to them with your consent.

If you are a minor under 18 and have a profile on the DYF BEAUTY site, you may ask us to remove reviews or other content that you posted on the site by emailing us at and providing as much detail as possible (i.e. date and caption) as to the post(s) you want removed. We will begin to process your request within 30 days. Please note that processing your request does not ensure complete or comprehensive removal of content that you posted.

Minors and Children

The DYF BEAUTY site is not directed to children under 13. We do not knowingly collect, use or disclose personally identifiable information from anyone under 13 years of age. If we determine upon collection that a user is under this age, we will not use or maintain his/her Personal Information without the parent/guardian's consent. If we become aware that we have unknowingly collected personally identifiable information from a child under the age of 13, we will make reasonable efforts to delete such information from our records. If you believe that we might have any information from or about a child under age 13, please contact us via email at

Parental Consent

Minors between 13 years of age and the age of majority in their state must ask their parent or guardian for permission to use any DYF BEAUTY properties. For DYF BEAUTY offering e-commerce, you may only make purchases if you are 18 years of age or older, or the age of majority in your jurisdiction of residence.

Parental participation

We strongly recommend that minors 13 years of age or older ask their parents for permission before sending any information about themselves to anyone over the Internet and we encourage parents to teach their children about safe internet use practices.

Information Security 

DYF BEAUTY maintains reasonable safeguards to protect Personal Information against loss, unauthorized use, disclosure or destruction and when transferring information for processing and requires third parties providing services on our behalf to do the same. However, no electronic data transmission or storage of information can be guaranteed to be 100% secure. Please note that we cannot ensure or warrant the security of any information you transmit to us.

Other Sites

The Sites may contain links to third party sites that are not owned or operated by DYF BEAUTY. This includes links from advertisers, sponsors and/or partners that may use our logo(s) as part of a co-branding or co–marketing agreement. We do not control, recommend or endorse and are not responsible for these sites or their content, products, services or privacy policies or practices. These other sites may send their own cookies or other tracking technologies to your device, they may independently collect data or solicit Personal Information and may or may not have their own published privacy policies. You should also independently assess the authenticity of any site which appears or claims that it is one of our Site (including those linked to through an email or social networking page). The Sites may make available chat rooms, forums, message boards, and news groups. Remember that any information that you disclose in these areas becomes public information and is not subject to the provisions of this Privacy and Cookie Notice.

Consent to Processing of Information in the United States

The Sites are governed by and operated in, and in accordance with the laws of, the United States, and are intended for the enjoyment of residents of the United States. DYF BEAUTY makes no representation that the Sites are governed by or operated in accordance with the laws of any other nation. Given that we are an international business, our use of your information necessarily involves the transmission of data on an international basis.  If you are located in the European Union, Canada or elsewhere outside of the United States, please be aware that information we collect may be transferred to and processed in the United States. By using the Site, or providing us with any information, you (a) acknowledge that the Site are subject to the laws of the United States, (b) consent to the collection, processing, maintenance and transfer of such information in and to the United States and other applicable territories in which the privacy laws may not be as comprehensive as or equivalent to those in the country where you reside and/or are a citizen, and (c) waive any claims that may arise under those laws.

Policy Updates

DYF BEAUTY may update this policy at any time and any changes will be effective immediately upon the publication of revisions. We encourage you to review our Privacy Policy periodically.

Contact Us

If you have any questions about Privacy, please contact us at: